We have decided to use the nutritional information of the products as a way to entice customers and make them realise that the cheaper range isn't actually any less quality than other leading brands.
The aim is that having a statistic written in bold type will attracts and intrigue customers as to what it is about.
We have been looking at the nutritional information of our 10 chosen products to see what is the best information for the customers to be informed about (see post here):
This is what we have decided the type will be for each product:
Jam -
Soup -
Noodle Pot -
Ketchup -
Biscuits -
Bran Flakes -
Pasta -
Tuna -
Butter -
Coffee -
We want to give it a friendly tone of voice
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