The main branding aspect is obviously Marks and Spencer however I need to create a name and logo for the picnic pack. Although mainly focusing on a Parisian theme, I need something which could be applied to other themes if the picnic range were to be expanded.
- Build a picnic
- M&S Picnic Service
- M&S Picnic Experience
- Personal Picnic
- Perfect Picnic
I like the name 'Perfect Picnic' as I think it works well with the sophisticated, up market audience of M&S. It gives the impression of the best quality which is why many people chose to shop in Marks and Spencer
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