10 Questions

1) Target Audience?
- who are they
- what age are they
- who already shops in M&S


2) What will the product be in competition with?
- Other supermarkets/companies
- Other products sold in M&S


3) What needs to be included to make it the 'ultimate picnic'?


4) Where/when/who goes on picnics?


5) Who would be interested in buying this product?


6) What kind of branding do M&S already use within their food products?


7) What themes could I use to make the product useful for M&S customers?


8) How will the product be sold in the store? 
- Consider contents/storage/price/size


9)


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