The supermarket we have chosen to work with will be Asda.
We had already eliminated Waitrose as due to them being a more higher class supermarket. They have more money behind them, which meant their essentials range didn't really need improving as the design was already acceptable.
We felt a similar reason with Sainsburys. The design of their basics range isn't awful so we felt it wouldn't have been that much of a challenge as it isn't really necessary to give it a major change.
This left us with Tesco, Asda and Morrisons which we felt all were a possibility.
During our research we came across a similar concept which had already been done for Tesco so we decided against this supermarket.
Out of Asda and Morrisons we felt that Asda had more advertising and promotional mechanisms and this way would give us a wider option of things to produce
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