Brief 2 - The Body Shop

Brief Title:
The Body Shop - Packaging


The Brief:
Design a contemporary range of packaging for The Body Shop that unites their brand values with the premium nature of the products.


Concept/Proposition:
Ethically made natural beauty products.
Five core brand values
- Against animal testing
- Support community fair trade
- Activate self esteem
- Defend human rights
- Protect the planet


Background:


Target Audience:
Discerning female customers of high quality beauty products. Primary focus should be 18-35 year old women but must also appeal to a broader age range of 16-65. 


Tone of Voice:


Considerations:
The materials used will greatly affect the cost of the packaging, it is important that packaging costs do not have a negative impact on a purchase decision.
Maintain the brand values throughout the project. 
The Body Shop is open to sustainable alternatives.


Mandatory Requirements:
- Body Shop logo
- Four products
Tea Tree (skincare for blemished skin)
White Musk (fragrance)
Liquid Foundation (makeup)
Body Butter (moisturiser)


Deliverables:
Four products and packaging from the ranges listed above