The Body Shop Brief Re-Written

Brief Title:
The Body Shop - Packaging


The Brief:
Design a contemporary range of packaging for The Body Shop - Create a range of 'winter' products which help protect the skin against the winter weather


Concept/Proposition:



Background:
Unite their brand values with the premium nature of the products.
Five core brand values
- Against animal testing
- Support community fair trade
- Activate self esteem
- Defend human rights- Protect the planet


Target Audience:
Discerning female customers of high quality beauty products. Primary focus should be 18-35 year old women but must also appeal to a broader age range of 16-65. 


Tone of Voice:


Considerations:
The materials used will greatly affect the cost of the packaging, it is important that packaging costs do not have a negative impact on a purchase decision.
Maintain the brand values throughout the project. 
The Body Shop is open to sustainable alternatives.


Mandatory Requirements:
- Body Shop logo
- 


Deliverables:
Packaging/labels for the products listed above. 
Outer gift set packaging.
Propose a page to be included on the Body Shop website where the products can be viewed.